The Auction Process

DETERMINING THE SOLUTION

INITIAL CONSULTATION

This important first step allows us to walk you through what to expect, step by step, throughout the process. We also learn more about the property, discuss trends, and discuss next steps and timelines.

COMPARITIVE MARKET ANALYSIS

Through our review and in-depth analysis, we are able to gain a full understanding to create a powerful strategy to attract the right potential buyers and to ensure you receive fair market value for your property.

BUDGET

Generally, the budget is determined based on total property/asset value and the available/appropriate researched targeted marketing required.

MARKETING

Consists of, but is not limited to social media, email campaigns, online publications & listings, direct mail, signage, and more.

AUCTION

What type of auction is best for you? What stipulations do you require, if any, to have a successful sale? The seller and auctioneer must determine which options are best suited for the auction at hand:

• Reserve
• Absolute
• On-site (preferred in most cases)
• Online
• Ballroom Setting (large-scale and signature offerings)
• Courthouse (informal) Setting